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6 Ways in Which Marketing is Evolving and How We Need To Keep Up

Successful marketing is always about what the consumer needs and wants to hear.  If it’s not immediately relevant or interesting, then all it is, is annoying.  That’s why there’s such widespread use of ad-blocker browser extensions. Ad blockers were estimated to cost publishers, get this, nearly $22 billion in lost revenue in 2015. And that dollar figure will continue to climb.  Ad blocking has increased by 41 percent in the last year, with more than 198 million active ad-block users in the world.  This obviously causes a major problem for today’s marketers.  In order to remain relevant, you need to adapt to growing technology trends and the way consumers prefer to […]

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