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6 Ways in Which Marketing is Evolving and How We Need To Keep Up

Successful marketing is always about what the consumer needs and wants to hear.  If it’s not immediately relevant or interesting, then all it is, is annoying.  That’s why there’s such widespread use of ad-blocker browser extensions. Ad blockers were estimated to cost publishers, get this, nearly $22 billion in lost revenue in 2015. And that dollar figure will continue to climb.  Ad blocking has increased by 41 percent in the last year, with more than 198 million active ad-block users in the world.  This obviously causes a major problem for today’s marketers.  In order to remain relevant, you need to adapt to growing technology trends and the way consumers prefer to […]

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SUZANNE’S TESTIMONIAL – TRUSTWORTHY AND HONEST ASSISTANCE THAT LED TO THE GROWTH OF MY INSURANCE COMPANY

Read Suzanne’s Testimonial February, 15th 2016 Suzanne Lang “To Whom it May Concern, I’m writing to let you know what an absolutely fantastic lending experience we had with Daniel Aronoff, and that‘s saying something in today‘s financial lending world (to say it’s a complete mess is quite the understatement). I handle the financial aspects for our company and Dan can tell you firsthand that I was not the easiest person to talk with when we first started speaking. I had been approached by so many alternative lenders that had out and out lied to me that I really wasn’t interested in anything Dan had to say in the beginning, especially […]

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What is a Line of Credit?

Let’s go over the basics of what a line of credit is and how it differs from other loans. Key Differences Between a Traditional Loan and a Line of Credit With a loan, you will have a consistent monthly payment of the same amount typically.  When it comes to lines of credit, you only make payments on the amount that you have taken out.  Therefore, if you haven’t borrowed anything you don’t make a payment. Also, lines of credit are a lot cheaper than a term loan up front. In business loans, there are sometimes closing costs for larger term loans. With lines of credit, there’s usually a very small […]

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4 Ways to Utilize the ‘Trump Effect’ in your Business Model

Whether or not you like him, Donald Trump is one of America’s most successful entrepreneurs. Whether it’s in the board room or the campaign trail, success leaves clues.  This is simply a study of how you can gain massive amounts of attention for your brand like he has.  A political campaign is just a big sales and marketing campaign, and there is a lot entrepreneurs can learn from it if they pay attention. In the most crowded, competitive Republican race perhaps ever, Donald Trump seemingly dominates the news cycle non-stop. In a crowded marketplace, how do you trump the competition and render them irrelevant? Here are four strategies Trump uses that you can […]

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6 Signs You Might Not Be Cut Out For The Life Of An Entrepreneur

A lot of people want to start a business, but not everybody has what it takes.  There will always be more dreamers than doers.  There will always be more people who want to be an entrepreneur than people who actually start a business.  The reason being, entrepreneurship is stressful, hard work.  Not everyone is cut out for it.  Are you?  Check out the following signs that you are not cut out for the entrepreneurial life and judge for yourself!   You prefer following orders. The world consists of two types of people.  Leaders, and followers.  Which type of person are you? If you like the comfort of being given a […]

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4 Ways to Make Your New Business Seem More Established

First impressions are crucial, not just in business but everywhere.  We all know that.  Especially now, in an age that’s more technically savvy and visually-minded than ever before.  That’s why first impressions can literally make or break a budding business. People will begin to form opinions about your business within the first few seconds of any form of interactions.  Whether it’s looking at business cards, visiting the website, speaking to a representative or passing by on the street, they judge.  We all do it.  It’s involuntary.  It’s how we can differentiate between a retail chain and a mom-and-pop store.  One has an established brand, and one Is visually inconsistent or […]

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5 Tips for Being a Successful Small Business Owner

    Did you know that over 50% of the working population works in small business here in this country?  How do we classify small business here in America? Sadly, only half of these businesses will remain afloat by their 5-year mark.  Well, the SBA defines small business as an enterprise having fewer than 500 employees.  Are you the owner of one of these many small businesses??? Well, we hope you make it passed the 5-year mark.  We want to see you make it passed the 20-year mark! And we’ve got some tips to help you get there! You become a jack of all trades. Being the founder of a […]

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Funding Circle Review: Small-Business Loans

    What is Funding Circle? Funding Circle is based in San Francisco and in London.  They started in the U.K. back in 2010 and expanded into the U.S. in 2013.  It’s a growing player in the market for online small-business loans.  They provide business loans of up to $500,000.  They have lent roughly $1 billion to small businesses since they opened up shop. Funding Circle isn’t the fastest.  It doesn’t have the lowest interest rates.  It isn’t for those with really low credit either.  It also isn’t the slowest.  It doesn’t have the highest interest rates, and it isn’t for those with really high credit either.  Though they are […]

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SmartBiz Review: Small-business Loans

  SmartBiz is a San Francisco-based alternative lender for small-business loans.  They opened their doors in 2009 with the goal of using new financial technology to provide small businesses with quick and easy loans.  SmartBiz is geared toward offering U.S. Small Business Administration small-business loans.   SBA loans are generally the most inexpensive financing option for small-business owners.  The thing about SBA loans are that they have a very lengthy and detailed application process.  It’s a problem that SmartBiz is trying to address with its online lending platform. Who Should Use SmartBiz? Business owners with good credit and a healthy business Businesses that are already established and looking to expand Business […]

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Kabbage Review: Speed at a Price

  Are you a small business? Do you need quick cash? Do you have a great opportunity to cash in on some cheap bulk inventory? Do you need to fix broken equipment in a timely manner in order to avoid profit loss? Do you have any other sort of short term expenses that you need to take care of?  Kabbage may be exactly what you need. Kabbage was founded in 2009.  The company approves lines of credit for small-business owners based more on their banking, e-commerce, and accounting data than on their credit scores.  Kabbage’s online application takes only minutes to complete, and borrowers can be approved in that same […]

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